LFAPR - public relations for small biz & non-profits
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Great stories (and strategy) do three things: inform, engage, and inspire ACTION.
— LFA PR Philosophy


LFA PR is a media relations and content development agency that produces favorable media coverage, meaningful audience engagement, and increased sales for its clients. Focused on small business brands and not-for-profit organizations, LFA PR:

  • Earns top-tier media coverage

  • Raises awareness (and money!) for important social causes

  • Introduces innovative products and services

  • Promotes and produces cool events

  • Attracts new audiences, fans, and customers

Based in San Francisco and Chicago, LFA PR maintains client, media and vendor relationships across the United States.

Want to put LFA PR's 20 years of storytelling, promotion, and marketing expertise to work for your brand? Let's talk.  

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Franklin Acox

Since her days as a high school and college news reporter – when she honed skills to spread the word about her favorite social cause, House Music party or new product – Lehia Franklin Acox has loved sharing information about interesting people, places and ideas.

For more than 20 years, she has produced significant media placements, creative digital and print content, strategic communications advice, effective message and media training, and high-quality event management for corporations, small business, and not-for-profit organizations.

Lehia launched LFA PR in 2007 to help small business brands and not-for-profit organizations grow their audiences and influence. Prior to starting her business, she worked in communications roles with The Chicago Community Trust, HSBC North America, Valerie Denney Communications, The Night Ministry, Josephinum High School, and WNDU TV South Bend, Ind.

Lehia earned a master’s of science with honors in integrated marketing communications from Roosevelt University and a bachelor’s of arts in history from the University of Notre Dame. She divides her time between her new home in San Francisco and her hometown, Chicago.


Media Outreach

  • Local and national media campaigns for events, product launches and other news

  • Story idea pitching

  • Press release and press kit creation

  • Story idea development 

  • Customized media list production

  • Press release distribution 


Content Development

  • Content strategy creation
  • Message development
  • Draft newsletters, brochures, flyers, reports, annual reports, fundraising appeals
  • Content development for web sites and social media 
  • Editorial content calendar creation
  • Copy-writing: biographies, profiles, fact sheets, annual reports, speeches, talking points
  • Graphic and website design project management


Training & Advice

  • Media interview and message training
  • Strategic communications planning and implementation
  • Social media content development training for owners, staff, and teams

Event Management

  • Messaging: draft speeches and talking points
  • Conduct media outreach for product, service launches
  • Source venues, music, design vendors
  • Create invitation, signage, customer service messages